Smart hotel marketers use segmented time triggers to send content that matters at the right stage of each guest’s journey. This not only makes you more relevant to that customer, but also builds the habit of opening your hotel emails in the future. Best practices time triggers include: After A Reservation is made: When you send the confirmation, include information on restaurant and spa offerings, along with menus, opening hours and links to book reservations. Get the full story at Tambourine