With original, specific and authentic experiences now the expected norm among luxury travelers, hoteliers must enlist support or train in-house teams to develop experiences on a guest-to-guest basis. Some hotels have taken heed of the shifting landscape by assembling programs that anticipate and help realize consumer wants. “Luxury travel is as much about the experience as it is about the accommodations,” said Taylor Rains, account executive at Rawle Murdy Associates, Charleston, SC. ”Brands spent years developing on-property initiatives that would allow for maximum comfort and luxury while on property. “Only recently have they started to apply similar strategies to the off-property experiences their guests are looking for with their stay,” he said. ”It’s important for hotels to help guests cater their whole travel experience to meet their expectations. Get the full story at Luxury Daily