Landing page optimization is standard practice for leading companies of all types: for the most part, we know that if we thoughtfully create custom landing pages for PPC campaigns, conversions will go up. And, we know that if we test and tweak those landing pages, we can improve conversions even more.

But how do you create custom landing pages when you buy thousands of keywords?

While you can't create a custom page for every keyword or keyword group, you can craft a comprehensive keyword strategy that allows you to consolidate your landing pages into a sensible (and manageable) group without much trouble. Then you can begin to test elements on those landing page templates to improve their performance.

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