When visitors arrive on your website, what are they doing? Is it what you want or expect them to do; or are they aimlessly wandering around and not finding what they came in looking? Are your potential customers abandoning your site just seconds after their arrival? If you are puzzled because you don’t know what visitors are doing, or why, then how can you ever create a decent strategy to offer your visitors a better experience on your website?

It’s important that as a site owner you find your competitive advantage and unique selling proposition so that you can offer your visitors a tailored experience that will keep them coming back; however, your constructed experience has to be built to your specific audience’s needs and wants. You cannot push and audience that needs to be pulled, or pull an audience that needs and expects to be pushed.

If you really want to gain success, your website should be built from the audience back; and although I do not advocate giving your audience complete control over the navigation and reigns of your website – through tailored construction you can definitely create a perceived control that should always increase sales/conversions/page views.

Get the full story at the Web Analytics Association