He's only driving part time--having picked up 26 customers since he started on October 31--and it's all about research for his new stealth-mode startup, which will focus on the travel industry. "We're rethinking how people book travel, from how they conceive travel, who they get advice from, where to go, how much work it takes to book it," English told me this morning, in an interview before we each headed to our day jobs. "I always said even when we were at Kayak that we sucked less than other websites. I was trying to make it simple, but even with Kayak there was some work involved." His research goal with Uber? Mainly to learn what the rating experience feels like. Get the full story at Inc.com