Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was, now part of, which was acquired by Priceline earlier this year. In Europe, one such example is, now predominantly owned by is one such example in Asia Pacific. Meta search marketing in hospitality is online advertising that requires real-time room availability and pricing feed. This new “hybrid” digital marketing format, the result of the convergence of hotel online distribution and online advertising, requires: - Real-time hotel inventory availability + pricing - Marketing campaign, budget and bid management by property Meta search marketing is already branching out beyond the typical rate comparison sites. Google Dynamic Text Retargeting Ads are one such example, available only to properties participating in the Google Hotel Finder meta search program. Based on the meta search marketing concept, here at HeBS Digital we are already working on several game-changing “hybrid” digital marketing initiatives, utilizing real-time hotel inventory availability and pricing fees, such as Dynamic Rate Google AdWords and display advertising with real-time pricing, email marketing with dynamic rates, hotel desktop and mobile site dynamic rate promotions, etc. Get the full story at HeBS Digital