Calvin Anderson, one of the in-the-trenches experts and member of Hospitality Sales & Marketing Association International’s Revenue Management Advisory Board, told Revenue Optimization Conference attendees that there could be a year where that landscape looks like the Wild Wild West. That’s a scary thought for hoteliers as the cycle is starting to play out. Just as it appears hotels are regaining pricing power after six years of struggling, they’ll face off with these masterful marketing companies vying to grab every reservation they can at steeply discounted rates. As hotels are focused on incrementally raising rates to pay for the amenities and add-ons consumers demand, they will eventually gravitate toward the model airlines have adopted: basic room rate will include basic services but if a hotel guest wants more, they’re going to have to pay extra. Get the full story at Hotel News Now