The MGM Grand Las Vegas hotel teamed up with SapientNitro to roll out the mobile-optimized site and omnichannel platform in a bid to better cater to guests’ spur-of-the-moment needs. The booking process has become more streamlined, and allows customers to reserve rooms and restaurant tables with the tap of a finger, regardless of which device they are using. “As consumers become both more comfortable with and reliant on mobile, it’s absolutely crucial for organizations to optimize this channel,” said RJ Hilgers, managing director at SapientNitro. “MGM’s new omnichannel marketing and commerce platform makes it easier for guests to filter, find and act on the content they are looking for online or via mobile. “The mobile channel is particularly important for guests who are already on-site at an MGM property. Visitors can reserve a restaurant table or discover and purchase tickets to entertainment with just a few simple swipes and clicks – which saves them valuable time and offers greater flexibility.” Get the full story at Mobile Commerce Daily