Michigan's tourism website continues to bring potential travelers to Michigan in record numbers. According to Hitwise, the site received the most traffic of any state tourism website in May. Specifically, michigan.org attracted 8.02 percent of all of the traffic to the 50 state tourism websites, followed by Virginia at 5.66 percent and Colorado at 5.31 percent. Arkansas and Utah rounded out the top 5 with 4.93 and 4.83 percent in a custom analysis of michigan.org and the 49 other state tourism websites.

Michigan.org also was number one during the month of April and had hovered around the top spot for the past few months. During January 2007 the site ranked 3rd, February saw a rise to the 2nd position where the site remained during the month of March.

"Our national golf promotion aired in April, and we jumped to the number one spot. Our regional Pure Michigan advertising campaign launched in May, and we retained the top spot for a second month," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "We know from independent research that 65 percent of consumers who use michigan.org for tourism information, then travel to and within Michigan. So more web traffic means more business at Michigan destinations."

One of those efforts is the new Pure Michigan advertising campaign, a fresh strategy to promote tourism in Michigan. The campaign is intended to entice out-of-state travelers to one place that still feels magic, mythic, authentic, untamed, unspoiled, uncompromised, timeless and true. It's Pure Michigan. The campaign communicates to consumers what makes Michigan special and identifies experiences that you can't find anywhere else. A television ad spotlighting Michigan's world-class golf debuted in April, while the remainder of the campaign launched in Chicago, Indianapolis, Cleveland, Cincinnati, Milwaukee and Ontario, Canada, plus in Michigan, in May. Pure Michigan commercials can be viewed online at michigan.org/ads (the "Travelers Channel").

Michigan.org has continued to show growth in number of visitors this year. Web surfers turned to the site 4,474,604 times during the first five months of 2007, up from 3,643,076 in 2006, an increase of 22.8 percent. Consumers used the site at an average rate of 37,288 times a day in 2007.

Tourism is a vital industry in Michigan. Visitors spend $17.5 billion annually traveling in Michigan, generating $971 million in state taxes, and accounting for 193,000 jobs statewide.

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services.

Related Link: Travel Michigan