To find out, Ryan Solutions looked at 20 different email campaigns sent by 10 different hotels and resorts to a total of 1,600,000 recipients. For this sample, Millennials average an open rate of 12.9% and a click rate of 8.4%. Age 31-40 saw an open rate of 15.0% and a click rate of 8.8% with 31-40 seeing 20.4% and 10.3% respectively. Boomers saw a 23.4% open rate and 13.0% click rate. The overall average for this sample was an 18.2% open rate and 9.9% click rate. While Millennials perform below average when it comes to email, their behavior isn’t that far off email marketing averages from just 5-6 years ago. Get the full story at Ryan Solutions