In 2014, 18 percent of American travelers used traditional travel agents compared to 12 percent in 2013. "That's a pretty significant increase in just one year," said Clayton Reid, CEO of MMGY Global, a Kansas City-based travel and hospitality marketing firm. "One of the most counterintuitive facts that comes out of our research is that millennials are actually using traditional travel agents at a higher rate than a lot of age groups." Tech savvy millennials could easily use online travel aggregators, such as Expedia or Priceline, to book a leisure trip, but they're choosing to use travel agents instead. In 2014, 28 percent of millennials used a traditional travel agent, compared to only 13 percent of Baby Boomers (ages 50 to 65) and 15 percent of Generation X (ages 36 to 49). Two primary reasons are driving millennials to travel agents, Reid said. Millennials are more adventurous travelers — they want to go off the beaten path, but they're also less sophisticated and less experienced travelers. Get the full story at Kansas City Business Journal