With the increased focus on the next generation of travelers, brands are giving owners much more flexibility with design packages, especially over the last few years, said Amy Hulbert, managing director of design at Best Western International. "Millennials are looking for something unique. They’re reading TripAdvisor. They’re online looking at pictures. They’re looking for something that makes the hotel special. They want to post a picture of it on Facebook and say, ‘Look what I saw,’ at such and such property,” she said. “… We do have design guidelines, but they’re written in a way that allows for flexibility in terms of the aesthetics so hotels can become very regionally appropriate. We want it to make sense to the guest, but we are interested in pushing the envelope.” Hulbert cited several examples of Best Western properties that have pushed the envelope from a design perspective. The Best Western Music Capital Inn in Branson, Missouri, repurposed a drum set as a light fixture in the lobby. The Best Western Plus Intercourse Village Inn, located in Pennsylvania’s Amish country, went through a top to bottom renovation incorporating a post and beam barn design at the lobby entrance. Get the full story at HotelNewsNow