According to March 2017 data from LendEDU, a provider of student loan debt consolidation and refinancing, this group isn’t going to stop using Uber anytime soon. Indeed, 93.0% of US millennial Uber users polled said they won’t stop. “Millennials who use Uber likely think of it as a quickly famous brand they put on the map, so maybe this makes them inclined to cut it some slack when there are bad news reports—until, that is, they have a bad experience with it themselves,” said eMarketer senior analyst Mark Dolliver. “And since lots of millennials rely on the ‘gig economy’ to support themselves, maybe they’re more indulgent about the travails of a company that’s part of this economy,” he added. Get the full story at eMarketer