It’s a well-known fact that millennials, more than any other generation so far, are relying on the online world to search, book, and promote their travel. For them, a hotel’s online image, website, and reputation represents its business card and 82% of millennials consider online travel reviews important. As a hotelier, you have to make sure that your hotel’s reputation is out in the open and that it reaches the audience. Let’s refer to this as rule number one: visibility. Beyond a technical level - you might already be familiar with SEO and rich snippets, which can boost the visibility of your hotel’s website -, it’s important to know that customer reviews contribute to the overall quality of your website and your entire business. It’s a fast-paced world that we live in and millennials are highly selective when it comes to their time and attention. They want all of the information they can get and they want it now. Having reviews on your website means saving customers’ time by providing all of the necessary information and details in one place. Get the full story at TrustYou