Summer is in full swing and according to the U.S. Travel Association, the busiest travel days of the year are "Fridays, June, July and August." Add in the occasional weather delay, and efforts to extend the weekends a day or two, and more likely than not, most of us will face a few bad travel days. As a result, more and more Americans will turn to their mobile devices to navigate life's little bumps and accomplish nearly everything while on the road. But as is so often the case, brand investments in the mobile channel lag actual consumer behavior and way too many companies are under-investing. In fact, most marketers eyed mobile with uncertainty and trepidation when it first emerged on their radar several years ago. Doing so, many marketers chose to treat it as a separate channel, with its own small budget, plans, and resources. As a result, most marketers' mobile efforts were limited in scope and included building a mobile-friendly website to essentially check the box. Get the full story at ClickZ