“Smart travel”, which is the use of technology to enhance the travel experience, was a key trend in 2015. 2016 will see further development of this trend, with travel companies becoming mobile travel assistants for their customers. Consumers are expected to increasingly turn to peer-to-peer travel services, which represent today the best answer to some of their needs, while large travel companies are likely to gradually embrace the peer-to-peer trend. Get the full story at Medium