Mobile conversion rates for travel still languishing in the 2-3% range
May 02, 2016
Analysis of billions of travel transactions by Adobe found that the average look-to-book conversion rate for hospitality and travel-related products was 2.4%, just under the 2.6% that is the average for the retail sector as a whole.
Analyst Luiz Maykot says:
“People are using their mobile phones more and more for booking travel, but there is still a lot of room in terms of making those experiences more meaningful, and to get consumers to cross the bridge between just browsing and actually finalizing their purchases.”
Elsewhere in the analysis, Abode found that tablet bookings appear to have had their heyday for the time being.
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