The global online conference PhoCusWright held in Los Angeles in November gave some excellent insights into how the migration of search traffic to mobile devices was impacting the developed and emerging markets quiet differently. In emerging markets, most users have bi-passed desktop computers and are using their phones as the primary computing device. Here, the App has become the preferred user experience, which in turn has led to an all-out war between travel players attempting to dominate the app-download space. Get the full story at Travel Weekly UK