The massive shift from desktop to mobile and tablet devices continues at a rigorous pace. Over 59% of web visitors and more than 51% of page views were generated from mobile devices (smartphone and tablet), compared to 38% of web visitors and 40% of pageviews only two years ago. In 2017, nearly 27% of bookings and 24% of room nights came from mobile devices (smartphone and tablet), compared to 21% of bookings and 17% of room nights in 2015 (HEBS Digital Client Portfolio Data). As we continue to see the travel planning process become increasingly complex, hoteliers need to find ways to engage their best potential guests across multiple touch points and across all devices. Today’s typical travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). This journey results in serious competition for the travel consumer’s attention and has become increasingly dominated by mobile micro-moments and touch points. Get the full story at HEBS Digital