For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area like search. "We believe search is only about 5 percent of where it should be," Google Chief Business Officer Nikesh Arora told Cannes Lions attendees today. However, Arora believes Google - along with the tech industry in general - is about to see a massive surge in innovation thanks to two key factors: the standardization of mobile platforms (namely iOS and Android) and the global scope of digital connection. As more devices are able to work together on similar platforms and in real time, the result will be a huge pool of resources that's barely being tapped today. Get the full story at AdWeek