The study, Why Smartphones Will Become One of Travel’s Two Most Important Touchpoints, written by Henry Harteveldt, notes that while only 22% of U.S. adults have smartphones, 35% of U.S. online leisure travelers and 55% of U.S. business travelers use these mobile devices. “This critical mass of adoption enables — make that compels — travel organizations to develop and executive smartphone-based eBusiness strategies and tactics that will keep them connected with their travelers, an audience that is willingly tethered to their smartphones,” the study says. By 2013, smartphone will join traditional websites as the two most important touchpoints in travel, Forrester says. Get the full story at Tnooz