Mobile provides marketers with new opportunties to take advantage of dayparting, or delivering marketing messages during precise time slots. However, doing it correctly requires a deep understanding of how mobile users are engaging with a brand, something a lot of marketers still do not have. With mobile users having their devices within arm’s reach almost all the time, there are significant opportunities for marketers to reach an audience at a specific time of day. Dayparting not only enables marketers to deliver a timely message but also to maximize their media value and effectiveness. “Dayparting provides mobile marketers another way to target the correct audience with the correct message,” said Doug Stovall, chief operating officer of Hipcricket, Kirkland, WA. “It should be a big focus. Get the full story at Mobile Marketer