Mobile represents the largest–and potentially most powerful–opportunity to influence consumer behavior. Are you making the most of every meaningful marketing moment? Digital has surpassed TV as the consumer’s primary screen, with mobile usage leading the small screen race. Yet, mobile strategy is often an afterthought in brand planning, which is invariably desktop driven. Mobile is not an extended screen, it provides the ability to directly influence the consumer at the right time with the right message when they are at the right location. Mobile is the primary device that is carried with a consumer from each changing moment across their day. Get the full story at Digiday