Book. Stay. Go. has unveiled what it claims is the hotel industry’s first SaaS-enabled marketplace, including digital room keys and mobile check-in features alongside an inventory of eight million-plus rooms spanning six U.S. cities. Although consumers are already inundated with a plethora of mobile booking apps, Book. Stay. Go.’s foray into the market could prompt its competitors to integrate additional tools into their platforms to facilitate even more seamless experiences. “The room key completes the entire experience for travelers, which makes it vital for any mobile application,” said Vikas Bhakta, co-founder and CEO of Book. Stay. Go. Book. Stay. Go. users can search hotel rooms by best available rates, check in and choose their own desired room prior to arrival on premises. Once they reach the property, guests may bypass long lines at the front desk and walk straight up to their rooms, using their smartphones as a digital room key. Get the full story at Mobile Commerce Daily