So how can advertisers make sure they’re making the most from mobile search? With fewer consumers checking information before they leave the house, there’s an increase in the number of people now searching for places and services with their phones on–the-go. At a high level, managing mobile paid search ads is very similar to managing desktop paid search campaigns. However, user patterns and consumer intent are different on mobile phones and therefore, campaigns should be managed separately. Get the full story at Econsultancy