Between April and December 2012, comScore conducted a study on behalf of 15miles and Neustar Localeze and asked mobile phone and tablet users about their search activity. In conjunction with comScore’s analysis of total and local web search activity, and local mobile content consumption, the study found that in only eight months, the number of overall US searches on mobile phones and tablets rose 21%. Total searches totaled 113.1 million for mobile phones and 38.7 million for tablets in December 2012. By December 2012, comScore found that nearly 86 million people searched for information on local businesses via mobile, a 25% increase over the beginning of the eight-month period. More than half of these mobile local searchers said they researched on the devices because they were on the go and needed immediate information. This is not to say that local search has wholly moved onto mobile devices. 15miles’ study found that the majority of PC local searches were conducted at the beginning of the search path. But another one-third of searches on PCs happened throughout the information-gathering process. Get the full story at eMarketer