According to a new Innovation Edition publication, the growth in mobile travel shopping has been extremely impressive, up from 26% the prior year. While consumers might be breaking out their devices to research and plan their trips, the overwhelming majority still head to the PC (78%) when it comes time to book. Nevertheless, mobile booking is growing. One in four leisure travelers used their smartphone to book leisure in 2014, up from only 15% from 2013. "The industry has been very focused on mobile booking for quite some time now. And while that growth is exciting to watch unfold, it's only just part of the story," says Phocuswright's senior analyst, consumer research, Marcello Gasdia. "More travelers are relying on mobile much earlier in the travel planning funnel – to look at pictures, watch videos and see what they can afford. They take small breaks throughout the day to get inspired about an upcoming vacation. The travel companies who approach mobile with this in mind will succeed better than the ones who view mobile as another way to book." Get the full story at PhoCusWright