Interestingly those that have invested in these channels report a similar success across both apps and mobile web with 42% seeing an increase in traffic from both apps and the mobile website. This would suggest it’s the higher costs related to app building that is slowing investment. The cost of mobile marketing seems to be hindering the smaller travel companies. Over 67% of travel companies with a marketing budget of less than US$400K are not yet tracking and recording traffic and bookings from mobile browsing or apps. With lastminute.com reporting a 400% growth in mobile browsing in 2010, tracking is obviously key. These stats come from our exclusive new report, the “Travel Distribution & Marketing Barometer”. Get more information on the report at EyeForTravel