Luxury hospitality brands may have been slow to adapt mobile touchpoints but recently hoteliers are upping their mobile offerings through standard booking apps to keyless entry using Apple Watch to maintain modernity in an increasingly mobile-optimized landscape. L2’s “Luxury Hotels In-Stay” Insights Report examines how these “low-touch luxury” touchpoints have reconfigured a traditional stay in a high-end hotel property by creating guest convenience, accessibility and independence all through mobile technologies. “Well executed in-stay features available on mobile devices enhance the overall hotel experience by providing accessibility, convenience and customizable services from room selection to the number and kinds of pillows,” said Eleanor Powers, insight director at L2, New York. “This is a way for luxury hotel brands to appeal specifically to affluent and/or younger demographics both of which index high in mobile use and appreciation of ‘low-touch luxury.’ “In addition, millennial travelers are less likely to become loyalty program members so mobile-based in-stay services are an enticing way to attract this demographic group beyond standard rewards and discounts,” she said. “Some brands are promoting features such as keyless room entry through their loyalty programs, requiring guests to become loyalty members in order to access.” Get the full story at Luxury Daily Read also "Catering to business travelers in emerging tech cities" at Lodging