Mobissimo, which launched its India website recently, lets you search everything related to travel — traditional airlines, hotel rooms, car rentals, Indian online travel agencies and low cost carriers across the globe as well as in India.

India, incidentally is the second largest source of business for Mobissimo, and that too without any marketing from them as yet in the country.

“We saw an opportunity in India because the market here is becoming very fragmented with the entry of new travel players. It is getting more complicated for users who now need to search multiple websites,” said Beatrice Tarka, co-founder and CEO of Mobissimo.

The company has seen a 35 per cent growth in traffic to its site from India, as compared to 3-4 per cent from the US.

The entry of low cost carriers has managed to bring in a new breed of travellers, which also means a rapidly growing user base for the site.

With plans to invest 10 per cent of its revenue for marketing in India, Mobissimo expects to become the largest travel search website in India by the end of the year.

Get the full story at the Business Standard