This partnership further expands the Demand360 network of global data providers, giving hoteliers access to even more data that will allow them to more effectively identify in-market trends and maximize revenue per available room (RevPAR) moving forward. With the addition of Mövenpick, more than 23,000 properties around the world now contribute their future and historical data to Demand360, with many more coming soon. Demand360 is the only competitive market intelligence product available to the hospitality industry that provides powerful forward-looking reservation metrics and competitive share by segment and channel. Using Demand360’s comprehensive picture of hotel demand over time, hoteliers can better optimize revenue management, distribution and marketing strategies. “Our partnership with TravelClick gives us future visibility in the marketplace,” said Etienne Faisandier, Vice President, Revenue Management & Business Intelligence, Mövenpick Hotels & Resorts. “With Demand360, we now have a powerful tool in our arsenal to make the necessary strategic decisions that will optimize future opportunities to drive RevPAR – all of the while gaining a more holistic view of performance and where the business is coming from. This new development is a clear benefit of our integrated cloud-based commercial systems strategy, providing all of our hotels with the latest technology and tools to drive market share premium.” Get the full story at TravelClick