Importance of Mobile Presence for Hotels: Mobile search is the star trend of digital marketing. The universe of mobile users is massive – 3 in 5 people use mobile devices to search and 80% of local searches on mobile devices convert to purchase. With Google rolling out a new ranking factor for mobile-friendly sites, it is essential that your hotel website is optimized for mobile search and responsive on all mobile devices. The target is to enhance mobile traffic and ensure a robust and seamless experience with content that can be shared on social media. Enhancing Your Hotel’s Local Presence: Your website has to tap into the possibilities of enhanced local search. The goal is to create optimized content and local profiles, manage quality citations and directory listings, and deliver a seamless mobile experience across devices. It is critical that you manage your local presence across search engines, IYPs, aggregators, business directories, local citations, and maps. Ensuring your hotel’s marketing strategy includes optimizing your content with headers, title tags, metadata, footers with location-based schemas, and image alt-tags will help strengthen the property’s local presence. Hotel Social Media Marketing: In our connected online community, the synergy of social engagement empowers your digital marketing. Most of the world uses social media sites, including Google+, Facebook, Instagram, Pinterest and LinkedIn. Social media is a driver of brand awareness and customer relationships and retention. To be in the social conversation and derive traffic from social platforms, your web content must be interesting, build connections, and inspire conversion. Ensure your site is optimized for mobile and sharing across devices, and make sure to add OG tags and Twitter cards. Be a stand out with robust hotel social media outreach, engaging content and visual media. Get the full story at Milestone and the infographic here