Working with an e-mail service provider as opposed to an in-house e-mail system can save marketers money, according to a new study by Jupiter Research.

The study looked at marketers who use a hosted provider for e-mail marketing services and those that choose to deploy e-mail in-house, and found that the majority of marketers are working with ESPs.

?I think that more marketers are choosing to outsource to an ESP because they have the platforms in place,? said David Daniels, analyst at Jupiter Research. ?They also have a staff that can think about strategic issues such as deliverability and how to deal with rich media and content.?

According to Daniels, some marketers, especially online travel sites such as Travelocity, have incorporated e-mail into their business models.

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