One in 10 online consumers in the US watches television broadcasts online, according to the latest Consumer Internet Barometer produced by The Conference Board and custom research company TNS.

Online viewers say personal convenience and avoiding commercials are the top reasons for watching TV online. Only a small percentage claims their traditional TV viewing has decreased, while three out of every four online viewers report no change in their viewing habits.

Today, more than two-thirds of online consumers log on daily for entertainment purposes and another 16% log on for entertainment several times a week. Says Lynn Franco, director of The Conference Board’s consumer research center: “Although online television viewing is not a widespread phenomenon, the proportion of users is likely to increase over time given consumers’ penchant for entertainment.”

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