Hotel staff at the W Paris communicate with guests via messaging services like WhatsApp. More and more hotels are finding different ways to engage with guests via messaging as a part of their customer service and loyalty strategies. Marriott International Nearly three-quarters (74 percent) of all hotels and resorts in a recent survey said they plan to implement location-based technologies within the next year, similar to how Hilton and Marriott have done so previously. The survey of nearly 1,200 hotels, most of which would be considered full-service, was conducted by Zebra Technologies, a global technology solutions provider, as part of its 2016 Hospitality Vision Study. That same study also surveyed more than 1,680 hotel guests from around the world, 73 percent of which were aged 18 to 49. Get the full story at Skift