Some of the more interesting information shared: - According to Forrester, 49% of people won't book with a property that has no reviews. - The vast majority of reviews on TripAdvisor are positive. The average is 3.9. As of October, 2010 the breakdown of stars is: 1 star - 9% 2 stars - 8% 3 stars - 11% 4 stars - 27% 5 stars - 45% - ~10% of TripAdvisor's traffic comes from mobile, mostly in the form of people surfing during the weekend or at night, when they're not in front of their computers. - Properties with more than 20 photos get 150% more engagement. Get the full story at the Revinate blog Read also "New Info on TripAdvisor Algorithm that Drives Popularity Index" at the Revinat blog