“There is no question millennials are driving multigenerational travel. By far, they prefer to spend money on experiences like travel far more than previous generations,” said Anna Blount, market research manager at MMGY Global. The “MMGY Global 2015 portrait of American travelers” showed that millennials took an average of 2.6 trips with children in the past 12 months as opposed to 2.2 similar trips for Generation Xers and two trips for baby boomers. Preferred Hotels & Resorts found the same. In a recent survey, the marketing collection showed an overwhelming percentage of millennials (91%) said a multigenerational trip is something they try to take every year. Embassy Suites Hotels, which has long targeted the family market with its large suites and cooked-to-order free breakfasts, is upping the ante on marketing to capture that recent millennial-driven surge. Get the full story at Hotel News Now