For instance, some of Expedia channels allow consumers to send messages to hotels to make certain requests, like late checkout or early check-in. Khosrowshahi believes that kind of application could easily be handled by artificial intelligence. "I think you'll see some of the sexy stuff on the booking side, and then you'll see some of the unsexy stuff on the customer-service side, and we plan to experiment with both of them," Expedia CEO Dara Khosrowshahi said. The company is currently testing artificial intelligence via Facebook Messenger to enable consumers to book hotels, "a very, very early iteration of what a consumer experience might look like." Get the full story at Travel Weekly Read also "Travel distribution entering period of ‘unprecedented change’" and "The AI disruption wave"