Ryanair recently slipped a planned partnership with Google where the company would provide detailed flight availability and pricing information to Google that would then appear in Google’s search results. Ryanair claims it is not paying for any of this, thus it becomes a free form of distribution for them and in exchange they provide Google with detailed data that the Google engine consumes as it self-learns and grows. As more airlines either wish or are perhaps forced through competitive pressure to join this model, Google starts to become the one-stop shop for any flight purchases. Perhaps replacing more traditional OTAs or Meta Travel Search Engines. And maybe airlines are just the start. There are plenty of other travel and non-travel providers that would benefit from being able to serve up complex spot pricing and availability this way. Hotels, car rentals, theater tickets, perhaps, and many more will follow. Get the full story at ClickZ