This Search Engine Land article, introduces three new types of hotel price ads, currently beeing tested by Google, and all of which are showing up outside of Google Maps on local searches done on Google.com.

According to Search Engine Land's source, that a Google rep says all three of these ad types will be launching simultaneously, but we don’t know how soon.

A Google spokesperson confirms for us that this is an experiment. “We don’t have any further to add at this time about future plans, but do want to reiterate that these ads for hotel prices do not change the organic ranking of the affiliated properties, be it in Maps or elsewhere.”

Get the full story at Search Engine Land