New features include Hotel Finder, Google+, a revamped Maps application and Local pages, greater prominence of reviews and ratings, and redesigned YouTube brand channels. Increasingly, these products are integrated, driving traffic to and pulling content from one another. Google+ and the now ubiquitous Plus button add a critical social dimension to search, making the social network difficult for travel marketers to ignore. What does all this mean for hotels, and how can they utilize these features to maximize visibility, traffic and conversions? For insight, Daniel Edward Craig checked in with David Zammitt, a UK-based Travel Industry Manager with Google. Read the complete interview at Reknown