"With [that first party data], we know what consumers are thinking at every stage of the customer journey, right from initial research all the way through to booking and going on a trip, and beyond" says Alessandra Di Lorenzo, Chief Advertising Officer at lastminute.com. Essentially, the company knows when a user has been searching for holidays and reading content about Dubai, for example, and this information and intent is incredibly valuable. The Travel People sells a range of ad formats across the Lastminute.com group. This ranges from display ads to email, custom content (native) to events and social. A lot of The Travel People's advertisers are from the travel sector - flight operators, hotel chains etc. Get the full story at Econsultancy Read also "lastminute.com offers more relevant and targeted advertising"