"By nature, our customer base comes to Priceline because they are looking for the lowest price, they are looking for deals and bargains," he told ClickZ News. "So we think there might be a natural fit, and we're going to find out." Ek said Priceline is using the white label deals provider Group Commerce, which is handling the ad sales with New York merchants. On Friday, the offers came from Monster Pizzas ($20-for-$10 voucher) in Greenwich Village, Green Apple Dry Cleaners ($40-for-$15), and lessons from Manhattan Kayak ($160-for-$80). Priceline isn't asking New York recipients if they want to receive local merchant deals, even though most likely signed up for offers from airlines, car rentals, and hotels. Simms Jenkins, CEO of Brightwave Marketing and a ClickZ email marketing columnist, questioned the strategy of transferring permission from a list built on one style of offer to a different kind. Get the full story at ClickZ