Speaking to CEO of Expedia Inc, Dara Khosrowshahi, he equated voice as an “iPhone moment” - just as the iPhone changed people’s habits, voice will too. “It’s in its infancy now but it is going to power so much activity. As a consumer, it is an extraordinary development,” he said. As with all new technology, there is both danger and opportunity. “It is another disintermediating factor. For companies not to plough into it now, you really would be in danger.” Aman Bhutani, president of Brand Expedia Group, also believes that as the technology gets better, it will change people’s behavior. He doesn’t see it replacing but rather it will become one of the steps in travel planning and booking. “We will use voice because it’s natural for us to do so and because it’s faster.” Get the full story at WIT