In our previous blog post, we highlighted the main differences between Dynamic Ads for Travel (DAT) and Dynamic Product Ads (DPA). Put simply, Dynamic Ads for Travel (DAT) is essentially Dynamic Product Ads (DPA), but designed specifically to support travel brands (boy, do we love acronyms.) When DPA, a primarily retail focused product, originally launched smart marketers recognized an opportunity to adapt the product to support travel brands. This caused two things to occur. - Travel brands recognized that Facebook was no longer solely a branding opportunity, it was also a direct response channel. - Facebook recognized the opportunity to expand their presence in the travel space and developed a product that better-supported travel brands (DAT). We have been running DAT campaigns from the earliest days of the program, and with participation steadily increasing, we figured this would be a good time for us to share some of the things that we’ve learned along the way. Get the full story at Koddi Read also "Why hotel marketers opt for Facebook's Dynamic Ads for Travel"