Emails were analyzed by the local time each was sent at and grouped in three-hour blocks throughout the day (12am – 2am below representing campaigns sent between 12:00am – 2:59am). Overall, open rates are clearly up. But looking at hours it appears that the once linear, hourly rise in open rates is being replaced with a morning peak and an evening peak. Even 2015 YTD campaign confirm this trend showing even more pronounced rises in open rate performance during the pre-workday (6:00am – 8:59am) and post-workday (6:00pm – 8:59pm) hours. The trends in mobile usage that have been developing for the last number of years finally appears to be making a significant, increasing impact on the performance of email campaigns. Get the full story at Ryan Solutions