MarketingSherpa asked more than 1,100 marketers to indicate the level of effectiveness of each list growth tactic used by their organization.

Tactics that deliver value to the customer such as purchased products, downloaded material and webinars develop trusted relationships which enable customers to share email addresses and contact information. For this reason, company blogs and published articles have become an excellent method of capturing email addresses.

Expect to see growth in mobile capture in the coming year as marketers rank the effectiveness positively and the difficulty low.

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