Guests report higher satisfaction at hotels that incorporate mobile apps and functionality into a hotel stay, yet 38 percent of guests do not use hotel apps during their stay.1 As hotel Index brands look to better integrate mobile experiences, they face the dual challenge of incentivizing downloads and in-app booking, in addition to creating distinct value from the mobile site. L2 reviewed 311 Hotel Index brand apps to benchmark performance and identify best practices. Of those reviewed, 10 percent were released in 2017, and some achieved high ranks immediately post release. However, new is not always best. L2 observed a positive correlation between update frequency and rank in the App Store, regardless of age, indicating that brands that regularly update and improve their apps stand at a clear advantage in driving continued customer engagement. Download an excerpt of the report at L2 (free registration)