The study looked at airlines, holiday camps and self catering accommodation, cruises, hotel agents, hotel chains, tour operators and travel agencies. Of the 51 sites in the study, Keycamp topped the list, performing strongly for all aspects of the customer journey, particularly for initial research and search. Most of the major hotel chains were nowhere to be seen, with Premier Inn coming in at a 22, Travelodge ranked 34 and Hilton scoring near the bottom at 46. The study said this poor showing was down to low engagement. EDigitalResearch said hotel chain websites were too corporate for their leisure users. They lack key accommodation and destination information and do not include customer reviews. Get the full story at Travolution