Inside Facebok looked at 2,121 hotels and resorts on Facebook, covering 114,634 posts. Here are some highlights of the analysis: - Scenery shots generate the most likes at 28.71 per 1,000 impressions — almost 5 times as much as link posts. - People are more likely to comment or share on food photos (.99 comments per 1,000 impressions and 2.98 shares per 1,000 impressions). - The destination, not the room amenities, drives interactions — less than 50% of engagement is on posts related to facilities. Get the full story at Inside Facebook